MAIAMI — Knitwear in its natural form
Client:
MAIAMI
Creative Direction
Production
A seasonal content refresh built around calm, natural imagery — reflecting the craftsmanship of the knitwear through soft outdoor light, minimal framing, and tactile editorial storytelling.
A seasonal content refresh built around calm, natural imagery — reflecting the craftsmanship of the knitwear through soft outdoor light, minimal framing, and tactile editorial storytelling.
Concept direction, location selection, styling, production, and photography — anchored in movement, open landscapes, and hand-crafted silhouettes. The result: a cohesive visual set for campaigns, website, and social, aligned with contemporary premium knitwear aesthetics.
Concept direction, location selection, styling, production, and photography — anchored in movement, open landscapes, and hand-crafted silhouettes. The result: a cohesive visual set for campaigns, website, and social, aligned with contemporary premium knitwear aesthetics.
