Frühling94 — Building a premium identity for modern skincare
Frühling94
Client:
FRÜHLING94
Creative Strategy
UGC Collaborations
We refined Frühling94's creative world into something calm, sensorial, and premium. Visuals felt inconsistent and influencer activity lacked direction, so we built a unified aesthetic from scratch: natural textures, soft light, gestures, rituals, and a modern beauty mood that speaks directly to the DACH audience.
We refined Frühling94's creative world into something calm, sensorial, and premium. Visuals felt inconsistent and influencer activity lacked direction, so we built a unified aesthetic from scratch: natural textures, soft light, gestures, rituals, and a modern beauty mood that speaks directly to the DACH audience.
+60%
engagement increase
400%
higher organic reach
80%
higher CTR
creator collaborations
This shift turned the brand from 'clean beauty' into a recognisable visual universe. Creator collaborations were curated for aesthetic fit first, not just follower count, ensuring every post reinforced rather than diluted the brand identity. FRÜHLING94 now communicates with the confidence and consistency that the product quality always deserved.
This shift turned the brand from 'clean beauty' into a recognisable visual universe. Creator collaborations were curated for aesthetic fit first, not just follower count, ensuring every post reinforced rather than diluted the brand identity. FRÜHLING94 now communicates with the confidence and consistency that the product quality always deserved
