Minfin & Multi
Client:
Minfin & Multi
Content Strategy
Product Launch Support
We developed a structured editorial and content system aligned with Minfin's newsroom, combining financial insights, currency analytics, market commentary, and product education to build audience trust at scale during a period of high market volatility.
Anex’s social presence evolved from product-focused to emotion-driven, connecting design, community, and storytelling.
Through consistent creative direction, influencer-led content, and multilingual execution, Anex now stands as one of the most recognisable baby stroller brands on social media.
50K+
new subscribers
+128%
traffic uplift from social
2X
increase in engagement rate
Minfin strengthened its leadership in financial media while simultaneously launching Multi — a new financial app for currency exchange and tools. This project demonstrated how media-grade content systems, financial expertise, and strategic communication can drive both audience trust and product growth at scale.
Minfin strengthened its leadership in financial media while simultaneously launching Multi — a new financial app for currency exchange and tools. This project demonstrated how media-grade content systems, financial expertise, and strategic communication can drive both audience trust and product growth at scale.
