The Cabinett — Building the first digital platform for wardrobe care
Client:
THE CABINETT
Brand Strategy
UGC Production
Social Media
The Cabinett is the digital platform for redesign, repair, and upcycling. A genuinely new category in a market that still thinks about fashion in terms of buying, not keeping. We built the visual system, storytelling direction, and social positioning from scratch, shaping an identity that makes people feel this is a world they want to belong to.
The Cabinett is the digital platform for redesign, repair, and upcycling. A genuinely new category in a market that still thinks about fashion in terms of buying, not keeping. We built the visual system, storytelling direction, and social positioning from scratch, shaping an identity that makes people feel this is a world they want to belong to.
50+
UGC videos monthly
150+
organic brand mentions
8%+
organic reach
Influencer collaborations were chosen for aesthetic alignment over reach. UGC captured real clients and real transformations, turning the service itself into the most compelling content. Storytelling moved between the atelier and the philosophy behind it, giving the brand depth that product content alone never could. The Cabinett now has a visual language and community presence that matches the quality of what happens inside the atelier.
Influencer collaborations were chosen for aesthetic alignment over reach. UGC captured real clients and real transformations, turning the service itself into the most compelling content. Storytelling moved between the atelier and the philosophy behind it, giving the brand depth that product content alone never could. The Cabinett now has a visual language and community presence that matches the quality of what happens inside the atelier.