Anex — Parenthood without compromise
Client:
ANEX
Influencer Marketing
Creative Strategy
Anex's social presence evolved from product-focused to emotion-driven, connecting design, community, and storytelling. Through consistent creative direction, influencer-led content, and multilingual execution, Anex now stands as one of the most recognisable baby stroller brands on social media, with one of the highest Instagram engagement rates in the baby goods market.
Anex’s social presence evolved from product-focused to emotion-driven, connecting design, community, and storytelling.
Through consistent creative direction, influencer-led content, and multilingual execution, Anex now stands as one of the most recognisable baby stroller brands on social media.
130K+
new followers
+200%
increase in engagement
+61%
higher CTR
Each stroller launch became a lifestyle narrative rather than a technical presentation. Campaigns across six platforms and 30+ countries featured top creators blending local authenticity with international appeal — turning Anex from a product brand into a global parenting community.
Each stroller launch became a lifestyle narrative rather than a technical presentation. Campaigns across six platforms and 30+ countries featured top creators blending local authenticity with international appeal — turning Anex from a product brand into a global parenting community.
